Finally,
Arvind Kejriwal and team have thought of a name to their political outfit. It has
been named "Aam Aadmi Party" (or Common Man's
Party). Here are my thoughts on this development:
In
a way I am happy that we did not repeat a historical event (mistake in the
opinion of many). Indian National Congress (INC) was by and large a political
organization to unite and channelize nationalists efforts to ensure freedom of
India from the British. When India achieved independence in 1947, many proposed
that this party should be dissolved and a new party with a new name
may be floated which can take part in the democratic process of a living
democracy of post-independent Bharat. But somehow this did not happen and we still
have a political party in the same name of Indian National Congress (INC) whose
several members have been accused of numerous large scale corruption charges
and scandals. In a way it pains us to see the name of Congress party which
is inseparable from our freedom struggle and with Mahatma Gandhi, to
be regressed and defamed in this manner. The good thing with Anna
Hazare's anti-corruption movement called India Against Corruption is that it
has not allowed its name being used to start a political party separate from
its own agenda.
India Against Corruption (IAC) was by and large an organization
identified with two things: (1) To demand Jan Lokpal Bill from the government,
(2) A social movement against corruption in government and government
organizations. Also, IAC has been identified with social activist
Anna Hazare and other leaders like Kiran Bedi also played important part in it.
By the time it accepted failure in securing Jan Lokpal Bill, Arvind Kejriwal
almost individually eclipsed it. The IAC Brand was gradually shifting from
being identified by hugely popular, and "saint like" Anna
Hazare, towards sharp, retorting, reactive and "aggressive" Arvind
Kejriwal. The brand transition happened with every passing day and increased
at mammoth pace ever since Arvind Kejriwal started his own political
party. Some even felt that whole people's movement started by IAC has been
"abducted" by him. I salute Anna Hazare's leadership, clear vision
and boldness to demand that Kejriwal should stop using IAC's name and brand,
given that their ways have gone the separate ways. Therefore, it is satisfying for people like me to see that
Arvind Kejriwal has announced a new name for the political party - Aam
Aadmi Party. (Though I still see much harm and dilution done to IAC's brand due
to being used by Kejriwal's political outfit so far.)
I
was surprised at this name "Aam Aadmi Party" and initially I couldn't
believe my eyes when I saw news about it on TV. The term "Aam Aadmi"
has been used extensively by INC (Congress Party) during all these
years and it looked like it was an attempt by Kejriwal & team to make a
dig at it while using the term for their own political party's name. Now every
time Congress leaders will call us "Aam aadmi", they will in a way
take their rival's name. But I was in a way disappointed by Kejriwal & team. Choosing this name indicates their
lack of vision and imagination. Could not they have named their party more
'appropriately' for better presentation and matching its vision? In a way, this
over-zealousness to "steal" Congress party of its oft used term
"Aam aadmi", Kejriwal & team became victims themselves
of their negative politics. If you keep thinking about your rival or keep
hating someone, gradually you become used by your own hatred. It appears to be
a huge opportunity lost by Kejriwal & team to not being able to
show some courage and imagination in naming their political party. If IAC and
Anna Hazare's successes were also marketing case studies, then this name 'Aam
Aadmi Party' comes as their poor cousin.
The name "Aam Aadmi Party" is 2/3 Hindi and 1/3
English; perhaps ironically just like Kejriwal's politics is 2/3
"anti" things and only 1/3 as "pro" other things. It is
typical of upstarts lacking vision in basing politics on the "anti"
or the negative plank - it takes you only to an extent. I was also surprised
how Kejriwal had the courage to accept this negative politics in naming his
party openly in front of us. He made the following comment as published in
today's TOI:
"Cong could never hijack the aam admi despite using the term 'aam admi'. Now they have lost the word too." - Arvind Kejriwal.
First,
if his "hijacking" means making people of this country believe in the
party and its vision, then Congress party did it successfully! The party is
still in power and has enjoyed power for all these years. If Kejriwal thinks
that the party "could never hijack" aam admi, then why did the aam
admi elected Congress to remain in power for all these years? Obviously,
Kejrwal sees things differently, which can be
called hallucinating perhaps at times.
This politics of "hijack" has weird dimensions.
Hindustan Times has this article titled "Arvind Kejriwal ‘hijacks’ Cong’s aam aadmi".
It is widely seem that Kejriwal "hijacked" the term "aam
aadmi" from Congress party either to enjoy making fun of them (as can be
seen in the comments from Digvijay Singh and Manish Tewari), or it was named like
this because Kejriwal and team could not think of any better name. On any
account, it looks like a huge opportunity loss.
For
the man who was accused of "hijacking" Anna Hazare's social movement
for his own political agenda to hijack IAC to start a political party, it is
ironical to see him boasting that he has "hijacked" the term Congress
party used so many times.
Anyways,
I am happy that finally India Against Corruption (IAC) brand is free from being
used by Kejriwal and his team for their political party. We had lost the moment
once when we allowed Indian National Congress (INC) brand being used in the
post-independence era, and glad that this time there was a man who did not
allow history to be repeated for the wrong - Anna Hazare.
-
Rahul
Note: Views are
personal and do not represent views of any organization associated with the
author. [Detailed
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